The Best Motorcycle Brands to Watch in 2024
Motorcycle enthusiasts are always on the lookout for the next great ride, and in 2024, several brands are set to make waves in the industry. Whether you’re interested in performance, innovation, or style, the best motorcycle brands to watch this year offer a variety of features for all types of riders. From cutting-edge technology to eco-friendly options, here are the top motorcycle brands to keep an eye on in 2024.
The Best Motorcycle Brands to Watch in 2024
Harley-Davidson
Harley-Davidson has long been synonymous with American motorcycling culture, and in 2024, the brand continues to evolve while staying true to its roots. With the release of its new electric motorcycles, including the LiveWire, Harley is setting the stage for a more sustainable future without sacrificing performance. Expect iconic designs, powerful engines, and modern tech integrations like touchscreen displays and enhanced safety features in their new models.
Key Models to Watch:
- Harley-Davidson Pan America 1250
- Harley-Davidson LiveWire S2 Del Mar
Ducati
Ducati is known for its Italian craftsmanship and high-performance bikes, and 2024 will be no different. With a reputation for racing excellence, Ducati’s new lineup will excite both track racers and street riders alike. The brand will continue to push boundaries with its V4 engine technology, offering lightweight frames, advanced aerodynamics, and unparalleled speed. Ducati also excels in combining performance with sleek, aggressive designs.
Key Models to Watch:
- Ducati Multistrada V4 Rally
- Ducati DesertX
Yamaha
Yamaha remains one of the most versatile motorcycle manufacturers in the world, offering bikes that cater to beginners, touring riders, and sportbike enthusiasts. In 2024, Yamaha will emphasize innovation in both electric models and traditional combustion engines. Their focus on rider-friendly features, durability, and affordability makes them a standout brand for a wide range of riders. Yamaha also continues to prioritize safety with its Ride Control System and advanced ABS technology.
Key Models to Watch:
- Yamaha MT-09 SP
- Yamaha Tenere 700 World Raid
Kawasaki
Kawasaki has always been known for producing some of the most powerful and fastest motorcycles on the market. In 2024, the brand is expanding its focus on electric motorcycles with models in development that promise to blend sustainability with top-tier performance. The Ninja lineup remains a favorite for sportbike lovers, and Kawasaki’s dedication to technology will see even more features integrated into their bikes for better handling, safety, and speed.
Key Models to Watch:
- Kawasaki Ninja ZX-10R
- Kawasaki Z EV (Electric)
BMW Motorrad
BMW Motorrad continues to impress with its premium motorcycles that offer a mix of luxury, comfort, and cutting-edge technology. The brand is known for its attention to detail and innovation, which makes every ride a refined experience. In 2024, BMW is focusing on its electric line, particularly the CE 04 electric scooter for urban commuters. Additionally, their GS adventure touring bikes remain top-tier for long-distance riders seeking comfort and capability on and off-road.
Key Models to Watch:
- BMW R 1300 GS
- BMW CE 04 Electric Scooter
Honda
Honda remains one of the most reliable motorcycle manufacturers in the world, consistently offering bikes that combine affordability, performance, and innovation. In 2024, Honda’s focus will continue to be on electric motorcycles, with exciting new models in development aimed at eco-conscious riders. The brand is also expanding its adventure and touring line, with bikes offering advanced suspension systems, improved fuel efficiency, and cutting-edge rider-assist technologies.
Key Models to Watch:
- Honda CRF1100L Africa Twin
- Honda Rebel 1100T DCT
Indian Motorcycle
Indian Motorcycle is America’s first motorcycle company, and its heritage designs, combined with modern performance, keep it a favorite among cruiser and touring enthusiasts. In 2024, Indian will release updated models that emphasize power, style, and customization options. The company’s flagship cruisers will continue to feature impressive torque, sleek lines, and advanced electronics for rider comfort and safety.
Key Models to Watch:
- Indian Chief Dark Horse
- Indian Scout Rogue
Triumph
Triumph motorcycles are known for their retro charm and modern performance. In 2024, the British brand will continue to deliver bikes that cater to both classic bike lovers and modern-day riders. Triumph is focusing on expanding its adventure and touring segments, with models offering robust engines, exceptional handling, and comfort for long rides. With new iterations of their classic Bonneville series and the Tiger adventure bikes, Triumph blends history with modern motorcycling.
Key Models to Watch:
- Triumph Tiger 1200 Rally Pro
- Triumph Bonneville T120 Black
Zero Motorcycles
As one of the pioneers in the electric motorcycle industry, Zero Motorcycles has established itself as a leader in sustainable, high-performance electric bikes. In 2024, Zero will continue to expand its lineup of electric motorcycles with improved battery life, faster charging capabilities, and enhanced rider features like advanced traction control and customizable ride modes. Zero’s bikes are ideal for urban riders looking for an eco-friendly alternative without compromising on power.
Key Models to Watch:
- Zero SR/F
- Zero DSR/X Adventure
Conclusion
In 2024, the motorcycle industry is pushing forward with innovations in electric bikes, technology integrations, and performance improvements. From iconic brands like Harley-Davidson and Ducati to trailblazers like Zero Motorcycles, there are plenty of exciting new models to watch. Whether you’re into speed, adventure, or eco-friendly riding, these top motorcycle brands offer something for every type of rider.
